SEO involves various techniques, including:
1. Keyword research and optimization
2. On-page optimization (meta tags, titles, content optimization)
3. Technical optimization (site speed, mobile-friendliness, XML sitemaps)
4. Link building and outreach
5. Content creation and marketing
6. Analytics and performance tracking
The goal of SEO is to improve the visibility and credibility of a website, driving more organic (non-paid) traffic and potentially leading to increased conversions, sales, or brand awareness.
If you have specific SEO questions or need assistance with your website's optimization, feel free to ask!